GORKIĆ X EXIT

The agency managed the Gorki List campaign at the Exit Festival, aiming to engage a younger audience by promoting the brand’s new packaging, Gorkić.

Running for two months, the campaign focused on active social media engagement through static posts, animations, giveaways, and influencer collaborations. As the general sponsor for the first time in Exit Festival’s history, Gorki List leveraged this unique opportunity to connect with young people. The main hashtag, #moragorkić, played a central role in the communication strategy, boosting engagement and brand recognition across social media.

During the four-day festival, we provided real-time updates via stories and Reels, covering the event and keeping the audience engaged. Influencer partnerships and ticket giveaways further energized the campaign, creating a dynamic online and offline presence.