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Galerija decided to host a Harry Potter-themed event in the mall, but with no initial campaign concept and strict content approvals from Warner Brothers, which limited the use of iconic HP elements. Despite these challenges, we developed a successful multi-phase integrated campaign.
With a well-optimized budget and two months of active social media promotion, we achieved impressive results: a reach of 2,947,716 and total engagement of 2,297,456. We published 51 posts on Facebook and Instagram, 269 stories, and produced content for YouTube. Our main video garnered nearly a million views on Instagram.
Two months of intensive work, daily posts, field coverage, and event activations elevated Galerija’s social media presence, setting a new standard for shopping center communication and interaction on digital platforms.