PUMA 3X3 SHOWDOWN

Our agency delivered the full concept, creative direction, design, event production, PR, and influencer management for PUMA’s 3×3 Showdown in Belgrade, a high-energy exhibition game highlighting the sports rivalry between Belgrade and Novi Sad and celebrating the launch of the MB.05 line by LaMelo Ball and the Hali 1 Opal model by Tyrese Haliburton. We transformed the Luka Beograd Steel Arena into a dynamic streetball stage featuring teams composed of professional basketball players, rappers, and comedians, creating an authentic fusion of sport, culture, and entertainment. Through comprehensive media outreach and curated influencer involvement, the event achieved strong visibility, audience engagement, and positioned PUMA’s new basketball collection as a symbol of individuality, performance, and on-court energy.