SAVE YOUR SKIN

As part of our long-standing collaboration with the La Roche-Posay brand, we were responsible for implementing and executing the CSR campaign “Save Your Skin”, which involves mole screenings across three countries (Bulgaria, Serbia, Slovenia). Along with the PR services in all three countries, our responsibilities in the campaign included event management in Bulgaria and Serbia, including obtaining permits for promoting the project in high-traffic public spaces.

The project was carried out over a two-year period in more than 49 cities across Serbia, Bulgaria, and Slovenia. The achieved results included 11,100 screenings, of which 536 suspected melanomas detected, along with 316 media pieces and 260 influencer posts.