SS22 CAMPAIGN & US MARKET ENTRY

For the SS22 campaign launching in 27 countries, but also US market for the first time, we were in charge for the whole campaign content and execution.

Starting with photo shooting and live video show for the sales team to present the collection we used these materials for many Sales print formats, but also for presentation of the campaign on Social Media through – regular daily content and advertising campaigns.

Special task for this campaign was to mark the entry to the US market with special advertising campaign, firstly focused on brand awareness and then to introduce the collection.

The collection was sold in record 40,000 pieces and to 400 buyers.