THE STREET OF EXAMINED WOMEN

For five consecutive years, the campaign has been implemented each October, enabling more than 45,000 women to undergo preventive diagnostic breast examinations to date. At the heart of the initiative is a mobile mammography unit traveling across Serbia, making screenings accessible to women nationwide.

To mark the campaign’s five-year milestone, we organized a series of public educational initiatives, including “The Street of Examined Women” at Kalemegdan Fortress and breast self-examination workshops in partnership with Ženski centar Milica.

Through these ongoing efforts, the campaign continues to play a vital role in raising awareness about the importance of early detection and breast cancer prevention, reinforcing the brand’s long-term commitment to women’s health and socially responsible action.