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A few days after it started operating under the new name, we officially introduced A1 company to the Serbian business and professional community by organizing a digital event – A1 Talk – in the midst of COVID pandemic. It took us 60 days, 100 people and 10,000 diodes to turn the Madlenianum Theater’s ballroom into the futuristic center of Europe.

To overcome the challenges caused by the pandemic in the entire event industry, the special platform was created where guests could follow the conference and also find additional content (ICT webinars, tutorials on the application of the latest technologies, one-on-one meetings with A1 experts).

With the application of new telecommunication solutions, the event was followed by 650 participants, who were presented with a vision of the future not only by A1 Group and company executives but also by the two world-leading digital experts and futurologists – Nancy Giordano and Brian Solis. Key business partners had an opportunity to hear about different aspects of the digital era, changes and challenges for people and society in the coming years, as well as the power of technology to change the world for the better.

Results: The platform was visited by nearly 4,000 visitors, without any investment in its promotion. We attracted the attention of numerous domestic media and achieved a large reach through 24 media placements.