How have we managed to launch in an innovative way yet another anti-age product – the new Liftactiv Collagen Specialist day care – for our client L’Oreal Adria and its brand Vichy? Easily – we have combined beauty and art because we believe that each person is a “masterpiece” that requires special care.
On that occasion, together with the client and its team, we adapted the regional concept and organized interactive sculptor workshops led by two well-known Belgrade ceramists – Miona Stefanović and Marija Milin. We gathered many celebrities, including fashion designers Milica Opačić, Dragana Ognjenović, and Tijana Žunić, musician Ana Stanić, model and designer Tamara Paunović, and actress and makeup artist Milica Jevtić. Numerous popular influencers also attended the event, such as Ena Luna Čubrilo, Milica Novković, Aleksandra Bezmarević, Jovana Sretenović, and Branislava Brana Antović, alongside the representatives of the business scene, as well as lifestyle media like Elle, Buro 24/7, Beauty and Health, Wannabe, and Injournal.
After the dinner, there was a surprise waiting for the guests. The ladies were given a piece of clay, and with the assistance of the aforementioned artists, they had the rare opportunity to try their hand at clay modeling and creating a face sculpture. At the end of the event, all attendees received their “masterpiece” in a branded Vichy box.
Results: Along with an innovative way of presenting a new product and specifying its basic ingredients and purpose, the brand Vichy showed the importance of investing in art, while highlighting face care as the art in itself.